Senior Communications Executive

Summary of Position

Reporting to the Communications Coordinator, the Senior Communications Executive is a mid-level position primarily responsible for supporting the SCP Department in ensuring clear, consistent, and engaging messaging across key school communication platforms at Anne Hill Bilingual School, namely via email and social media platforms.

This includes written content development, social media and website management, coordination with various departments, and ensuring alignment with brand guidelines and the school’s core values.

Key Relationships

Internal:

• Communications Coordinator

• Head of Strategy, Communications & Policy (SCP)

• AHB Marketing Department

• Head Principal, Vice Principals

• Heads of Department / Academic Team

• Admissions & Enrolment Team

External:

• Parents and guardians (mass communications)

• Media contacts and press (as and when needed)

• Partner organisations and vendors (e.g., designers, printers, survey platforms)

• Broader school community and alumni (via social media and web content)

Key Responsibilities

1. Communications Policy & Brand Compliance (All Campuses) – Core

• Assist the Head of SCP and Communications Coordinator together with relevant departments in reviewing publications across all campuses such as Parent Handbooks, the School Prospectus, Fee Schedules and Admissions Materials. Ensure all written materials are accurate, aligned with school branding, unique selling points, community spirit and effectively communicate key messages to their intended audiences.

2. Email Blasts (All Campuses) – Core

• Liaise with the Management Team and departments to deliver timely, accurate mass email communication to parents and stakeholders, following the Communications Request Procedures. This includes, but is not limited to, official updates, reminders, event invitations. Use the school’s emailing tool to send email blasts, ensuring professional design and accurate recipient segmentation.

• Prepare and distribute digital forms and surveys as needed in email blasts. Grant relevant departments access to responses.

• Regularly update recipient data by integrating information from the school’s data management system to ensure clean, reliable contact lists.

3. Communications Records & Folder Organisation – Core

• Maintain an organised departmental resource folder on OneDrive/SharePoint, ensuring proper documentation and easy access to all communication records.

• Manage and update the Communications Calendar (Excel-based) using the approved template to track past, ongoing, and upcoming communications for transparency and departmental continuity.

4. Social Media – Core

• Support the development of long-term and weekly content calendars for the school’s social media platforms (Facebook, Instagram, LinkedIn) and website blog (news & events).

• Review and oversee the drafting and publishing of engaging posts and articles that reflect school life and support Marketing and Enrolment goals.

• Work with marketing team to run advertisement campaigns as and when requested by marketing team/admissions

5. Public Relations (All Campuses)

• Assist in drafting external-facing content, including partner communications, press releases, and crisis messages as and when needed, under the guidance of the Communications Coordinator and Head of SCP.

6. Departmental & Cross-functional Support

• Assist the Communications Coordinator and Head of SCP in various strategic tasks including accreditations, internal policies, departmental budgeting and payment documentation according to the approved budget and accounting procedures.

• Participate in school events organised by the Marketing team to gain insight and create relevant post-event content.

• Collaborate effectively with the Marketing team in graphic design, publication development, website and digital platform management to ensure cohesive messaging across all channels.

7. Additional Responsibilities

• Carry out any other duties assigned by the Communications Coordinator and Head of Strategy, Communications & Policy in support of the school’s strategic communication goals.

Education:

• College/University graduate

• Fluent English communication

Experience:

• 01-02 years of experience at similar roles.

• Experience with software packages Microsoft office

Skills:

• Deadline management

• Teamwork.

• Strong communication skills.

• Ability to work well under pressure

Personalities:

• Eye for detail and accuracy

• Flexibility to take on ad-hoc tasks

• Willingness to travel among Anne Hill campuses