JOB DESCRIPTION
Position: Marketing Executive
Department: Marketing
Reports to: Marketing Manager
Job Overview:
The Marketing Executive is a key player in promoting all school’s programmes. Responsibilities include crafting effective marketing plans, designing promotional materials, and executing strategies. The role ensures brand consistency, monitors campaign performance, and requires strong marketing and communication skills.
Duties & Responsibilities
Collaboration with Marketing Manager:
- Work closely with the Marketing Manager to gather comprehensive information about all school’s programmes, including programme details, schedules, and fees.
- Design programmeschedules, and fees under the guidance of the Marketing
Marketing Plan Development:
- Utilise gathered programme information to createmarketing plans outlining effective strategies and tactics.
- Target the intended audience through well-defined marketing approaches.
Social Media Content Creation:
- Develop creative, engaging and scheduling content for various social media platforms (e.g., Facebook, Instagram, LinkedIn) to promote all school programs. This includes writing captions, designing visual assets, producing short-form videos, and planning content calendars. Ensure that all posts align with brand.
Collateral Approval Process:
- Ensure branding consistency by submitting collaterals, designs, and content to the Marketing & Communications department at Anne Hill International School for review and approval.
- Provide explanations or clarifications if needed during the approval process.
Distribution through Various Channels:
- Upon approval, distribute collaterals through various marketing channels, including social media, email marketing, printed materials, and the Anne Hill International School’s
Event Execution:
- Implement the marketing plan by executing the outlined strategies and tactics.
- Launch advertising campaigns, host informational sessions, and organise events to promote programme
Performance Monitoring:
- Monitor the performance of promotional activities throughout the marketing campaign.
- To support and where necessary to implement and execute seasonal online advertising campaigns, promoting specific events, courses, or activities for all schools.
- To record all expenditure and process all required paperwork for tasks related to the role, as well as to support the Marketing & Admissions Team with other tasks and events during the team’s peak times. · Any other tasks assigned by Line Manager.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in marketing, preferably in the education
- Strong communication and interpersonal skills.
- Proficiency in writing content and managing social channels.
- Ability to work collaboratively in a team and independently when required.
- Detail-oriented with excellent organisational and time-management skills.
- Familiarity with monitoring and analysing marketing metrics.
(*) Note: Flexible to work attitude is required, as some occasional evening and weekend work may be required.
Child Protection Statement
Anne Hill International School is committed to safeguarding the welfare of the students in its care. It expects that this commitment is uniform across the school and pre-employment background checks to determine an applicant’s suitability to work with children will be undertaken before any offer of employment is made.
Composed by: …………………………………………………………………………….. Date……………………
Approved by: ………………………………………………………………………………. Date……………………
Accepted by: ………………………………………………………………………………. Date: ………………….
(Employee)
